Watch out Mercedes! Aston Martin / Lagonda is working on S-Class rival

Subscribe to our RSS feed or get updates by Email for all the latest spy photos, videos, news and reviews!

Beginning of September when Aston Martin announced the revival of the Lagonda Marque we were more than surprised.

We would have though that the new Rapide gets Lagonda’s name, but Aston Martin was thinking of something more exclusive, luxurious and truly versatile with high quality and usability and suitable for both existing and emerging markets.

Now according to automotive news Lagonda brand will come to the market next year with a concept version of their first vehicle that will enter production by 2012.

According to Julian Jenkins, general manager of Aston Martin North America, Lagonda will share Aston’s VH platform, however, the ride will be softer. Don’t be mistaken - while Lagonda will focus on sedans, the sedans will still go very fast and will be driver oriented.

“Lagonda will stand as a brand in its own right,” said Jenkins. “We didn’t want to make Lagonda into a softer Aston, or an Aston with a luxury pack.”

Sources say that Lagonda will build two sedans by 2012. The first will be a variant of the Aston Martin Rapide but with a higher price-rag and will arrive in 2011. The second car is expected to arrive in 2012 and will be a Mercedes-Benz S-Class competitor with a price around $100,000.

Did anyone say there is an economic recession?

Source: Automotive News via egmcartech