Video: First U.S. commercial for the Fiat 500
Fiat 500 prices in U.S. start at $15,500 To get the launch started, Fiat has released a new ad campaign for this small iconic Italian city car. The 1:47 commercial looks to focus more on the people Fiat hopes to target rather than on the car itself.
You get to see lot of people, different situations but clearly not enough of the car. Obviously this is just the beginning and we expect to see more ads promoting the Fiat 500, some of them very likely talking more about the car and its features. The Fiat 500 is a great car, so its a shame that they show it so little in this new spot…
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