Video: Chrysler introduces new “Coming Home” corporate campaign

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This new corporate advertising campaign was designed to reach out to consumers as well as the company’s many suppliers and partners.

The new corporate campaign, “Coming Home,” was created in response to requests from Chrysler Group dealers and research conducted which found that consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a healthy product plan.

The ad features a driver bringing home a leather travel bag throughout the years in various Chrysler, Dodge and Jeep vehicles. In the beginning we get to see a 1930’s Chrysler Airflow and at the end a 2010 Chrysler 300 sedan.