Video: Chrysler introduces new “Coming Home” corporate campaign

This new corporate advertising campaign was designed to reach out to consumers as well as the company’s many suppliers and partners.

The new corporate campaign, “Coming Home,” was created in response to requests from Chrysler Group dealers and research conducted which found that consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a healthy product plan.

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Video: 2010 Chrysler 300C sedan in the nightlife

Chrysler 300C has been on the market for over five years and we don’t expect to see a replacement in the near future. As it is the only big sedan in Chrysler’s line-up it just can’t be pulled of the production line.

With rear-wheel drive, 5.7-liter V8 packing 360 hp it is not a bad pick, just looks little old. So if you can’t introduce a new product you can always try marketing the current one.

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Dodge Ram to be rebranded

Fiat is developing a new brand strategy for Chrysler which includes closing down some brands and starting or refreshing others. For instance, the Dodge brand is going to be withdrawn from Europe. However, the Dodge Ram is going to turn into a full-fledged brand selling pickup trucks, vans and some SUVs as a marquee in its own right.

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Fiat’s ambitions for Chrysler

Now that Fiat has taken over Chrysler, it has ambitious plans for it. Chrysler brand CEO Peter Fong says that he sees the brand being “a notch above Lincoln, a notch above Cadillac.” Though it looks like a great idea it is difficult to visualize that Chrysler could ever complete with Cadillac.

Cadillac has more competitors to contend with anyway. As for Fiat, it is only if you dream big that you can achieve something bigger! Fiat has a lot on its plate right now with the Jeep and Dodge brands as well.

Source: Automotive News

Chrysler increases the scope of its product liability

After going through bankruptcy protection Chrysler had initially limited its product liability claims acceptance, but now it has broadened the scope. It has agreed to accept product related lawsuits and claims from consumers involved in accidents even with regard to cars manufactured by the earlier company.

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Chrysler sues parent Daimler

The Chrysler group is embroiled in a complicated law suit in bankruptcy court in order to get its former parent Daimler to continue shipping of engines and parts that it needs at the predetermined price for a particular quantity.

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What do Americans feel about Chrysler, Ford, GM?

Public opinion is a fickle thing, no doubt, but extremely important in the scheme of things particularly where marketing and branding is concerned. As such it is no surprise to know that Americans’ opinions about GM and Chrysler both having to ask for government help is not great. Opinions, after all, translate into buying and sales.

Rasmussen Reports telephone survey says that people have given the thumbs down to GM by giving it 56 percent unfavorable compared to 38 percent favorable and 21 percent very unfavorable compared to 9 percent very favorable. These figures, when compared to May figures, show that GM has gone down in public standing.

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Contents of Fiat-Chrysler partnership

Chrysler was finally taken over by Fiat after the US Supreme Court decided not to allow the case filed against its sale by the pension funds to be heard. This paved the way for the sale to go through. Chrysler also received the go-ahead to get rid of 25 percent of its dealers which was good news for the company.

Chrysler got what it wanted by signing the deal with Fiat and exiting bankruptcy proceedings within the 30-60 days window. This bodes well for the partnership. Cars like the Alfa 169, Dodge Charger ’11, Fiat 500, Jeep Panda, Dodge Journey, Chrysler mid sedan, Alfa Romeo GTX, Dodge Caliber, Jeep Compass and Jeep Patriot, Dodge Hornet, Alfa Romeo MiTo. Jeep Liberty and Alfa SUV-C will go into production and sale as scheduled from various plants.

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Chrysler sale to Fiat being challenged

There is confusion regarding the Chrysler sale as three Indiana state pension and construction funds have asked the Supreme Court to halt the deal pending the review by the high court. The Solicitor General said that such stays are only issued under extraordinary circumstances and Supreme Court intervention was not warranted in this case.

In fact government officials have asked the court to give the go-ahead for the sale of Chrysler’s assets to Fiat. The funds have been joined by lawyers representing consumer groups and individuals with product-related lawsuits.

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GM begins a new chapter as bankruptcy filed

As expected, General Motors, despite all its best efforts and the government’s best efforts, was forced to file to bankruptcy today after it missed the US government deadline. With $82.3 billion in assets and $172.8 billion in debt GM had no option but to file for Chapter 11 proceedings, which it did with a court New York.

GM has more than 100,000 debtors and it hopes some of its unsecured debtors will also recover some of their debts. It is the largest manufacturer to file for bankruptcy, bigger than Chrysler LLC.

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Will Fiat takeover of Chrysler help US customers?

Though Fiat is going to take over Chrysler with only 20 percent stake in the company, it is Fiat Group CEO Sergio Marchionne who will become the chief executive of Chrysler after the U.S. automaker emerges from bankruptcy. Its proceeding will take one or two months.  Fiat is not taking on any Chrysler’s debts either.

As a result 20 of Chrysler’s creditors have gone to bankruptcy course to block bankruptcy proceedings because they say they are going to lose their rights thanks to the proceedings. Chrysler is still hoping that its alliance with Fiat will make the US treasury department see that it is on a stronger wicket and lend it money. Loe edasi »

Chrysler on firing spree

With all the problems Chrysler is having, it has no option but to start firing its dealers. It will reduce the numbers from between 800 and 3,200 dealers A lawyer, seeking to represent the dealers, said that Chrysler was planning to reject 800 franchisee agreements.

However, Chrysler was quick to deny the number, saying it was ‘speculation’. Even though Chrysler has already lost 400 of its dealers last year, it still has too many showrooms too close together and they were eating into one another’s business. It will do better if it restructures and closes some down.

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Fiat and Chrysler announce partnership

In breaking news this morning, Chrysler and FIAT have announced what they are calling a “global strategic alliance.” In other words, Chrysler gets its hands on some small car technology and a global dealer network, and FIAT gets 35% equity interest and US dealers to sell their products.

No details have been made available about the extent of the partnership just yet, but this is good news for any Americans hoping to drive a FIAT 500 (yes, please!).

The full press release after the jump.

Continue to read: Fiat and Chrysler announce partnership

Chrysler and Fiat in talks over creating a joint venture

Chrysler’s future is not bright. Just recently they announced that they will stop production of the PT Cruiser. In addition they are trying to sell the Dodge Viper brand and are in talks with Nissan-Renault to sell the Jeep brand.

Now Chrysler has entered talks with Fiat over creating a joint venture that would give Chrysler the ability to build and sell Fiat cars in North America. Continue to read: Chrysler and Fiat in talks over creating a joint venture

Chrysler will stop building the PT Cruiser

Chrysler is in the worst financial situation of the Detroit 3. To cut more costs they will end the production of PT Cruiser and sell the equipment. Potential interested parties are Chinese Chery and Guangzhou. That would mean we will be seeing rebadged PT Cruisers driving around in China very soon.

According to Bloomberg, Chrysler LLC President Tom LaSorda said that the PT Cruiser will end production this summer.

Continue to read: Chrysler will stop building the PT Cruiser