Rolls Royce sets record sales

Posted on January 14th, 2009 by Urmas Oja | Posted under: Other makes, Rolls-Royce

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Mr. Richy Rich and a bunch of rappers have been consuming so many Rolls Royces that the company can report its biggest sales ever. All the past five years in the lap of the new godfather BMW have been strictly positive.

Half of the magical 1212 units sold boast the Phantom name. The growth, though, lies mainly on the Phantom Coupe and Drophead Coupe introduced last year.

Regardless the global economical situation, no stopping can be seen for Rolls because a new RR4 range is soon in the showrooms, taking the success of the luxurious lifestyle object surely to an even higher level.

Press release:

ROLLS-ROYCE ACHIEVES RECORD RESULT

Rolls-Royce Motor Cars has seen its 2008 sales increase by 20 per cent. Last year the luxury car manufacturer retailed 1212 cars compared to 1010 the previous year. This marks the fifth consecutive annual sales increase since the company was launched in 2003.

There was strong demand across the Phantom range. However the continued popularity of the four-door versions was evident with the Phantom saloon and Extended Wheelbase models accounting for more than half of all sales. Continued interest in the Phantom Drophead Coupé and, in particular, the introduction of the Phantom Coupé in the summer of 2008 saw Rolls-Royce attract new buyers, boosting retails to record levels.

“This is a tremendous result and particularly gratifying considering the challenging economic environment manufacturers faced in the second half of 2008,” said Tom Purves, Chief Executive Officer. “Once again much of this success lies with the highly skilled and dedicated workforce that we have at Goodwood”.

North America remained the biggest single market for Rolls-Royce in 2008, accounting for 38 per cent of sales. Exceptional performances were seen in Northern Europe and in the Middle East which grew by around 95 and 48 per cent respectively. The Asia Pacific region saw continued sales growth in markets such as Australia, China, India and Singapore.

Looking ahead, preparations are now fully underway to ready the company for the introduction of a brand new model series, currently named RR4, due later this year.