Opel Insignia wins prestigious “red dot” design award

Posted on 16 March 2009. Tags: Insignia, Opel / Vauxhall, Opel Insignia, red dot, red dot design award

Opel Insignia has already been named European Car of the Year 2009.

Now it has been recognized once again by an international expert jury for its outstanding design, winning the prestigious “red dot” award for product design.

The hallmark of Opel’s new design concept includes variations of wing and blade shapes which are seen throughout the car, such as a blade-form sculpted in the door panel and new signature wing-shaped day lamps.

The international red dot design award – allotted since 1955 under the aegis of the Design Zentrum North Rhine Westphalia in Essen, Germany – ranks among the largest and most renowned design prizes in the world. It is granted to products by an international panel of design experts who base their criteria on degree of innovation, functionality and formal quality.

Insignia has also won other awards across the continent, including DESIGNBEST by Autobest magazine and Executive Car of the Year by Top Gear in the UK.

Red dot awards have been presented to many companies known for their innovative design, including Apple, Nokia – and Opel. Three other Opel models – the GT, Astra GTC, the 1998 Astra G – already are featured in past red dot design yearbooks archived in center’s museum in Essen, Germany. Last year, a fourth vehicle, the Opel Flextreme concept car, won a “design concept” prize from the red dot design center in Singapore.

This year, some 1,400 corporations from 49 countries submitted 3,231 entries for the coveted red dot.

Source: GM

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