Nissan plans on dominating the ZEV market

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While many auto makers are in the process of making zero emission vehicles, none has entered the market in a big way. Nissan is hoping to dominate this market by rolling out 100,000 cars every year when it starts production in its Tennessee plant in the US. According to Nissan, the market will see ZEVs as early as next year but in 2012, there will be a lot more vehicles available.

Toyota, GM and Honda are planning more fuel efficient vehicles and they will be Nissan’s big rivals. Nissan has already set the ball rolling by applying for U.S. government financing to aid it make electric vehicles and develop the advanced batteries that power them.

The company has already signed 27 initial agreements with various governments and agencies to help finance and meet its goals. It is well aware of the global recession that has particularly affected auto makers and is in no hurry. It hopes to sell 3.08 million vehicles in the current fiscal year to March 2010, down 9.7 percent year-on-year, so it is well in tune with reality. However, it is also aware that the future lies in pollution free (or fuel efficient) vehicles.