New Opel Insignia Drops in on London

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London. As workers hauled a 4.7 meter-diameter orb from Potters Fields Park, a massive object fell 45 meters in six seconds and was caught at the last minute, revealing an intact car never seen before by the public – the Opel Insignia.

More than 300 invited guests were on hand to watch the new car plunge from the orb as it was suspended in the air. “We are very proud of the Insignia and decided that an extraordinary car needed an extraordinary entrance.

That’s why we choose to drop in at one of London’s most frequented and iconic locations: Tower Bridge just next to the London Assembly,” says Alain Visser, Chief Marketing Officer for GM Europe, who drove the Insignia onto the stage.

The Insignia debuts tomorrow, July 22, at the British International Motor Show, where Opel will announce the vehicle’s technical data as well as its price in Germany. Sales begin immediately in Germany for both the hatchback and notchback versions with a line-up of seven engines. All meet Euro 5 emissions standards and come with six-speed transmissions, either manual or automatic.

The new Insignia also is the stage on which Opel showcases many leading technological innovations. That is another reason for the car’s dramatic entrance: To highlight the car company’s dedication to exactitude.

Source: GM