Mitsubishi Strakar L200: Secret

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What we have here is a great print ad campaign for the Mitsubishi Strakar L200. It was done by an ad company called MSFT Partners in Portugal.

Pickup ads usually feature heavy loads that are put on the car to show how much they can carry. To show their towing capabilities huge trailers are behind them with big boats or construction materials. What this ad company has done is quit different by taking the viewer to the secret place/world(and if you are a fan of Indiana Jones type of movies, then you will love these ads).

You can barely see the car on these ads, but the view makes this ad mysterious and it surely stands out between all the other pickup ads. Unfortunately this is not what we can say about the Mitsubishi L200, which is one of the ugliest pickup trucks in production.

Click on the image to see it in full size: