Toyota and Mazda have announced a partnership that Mazda’s plant in Mexico, currently under construction, will produce a Toyota-brand vehicle for sale mainly in North America. The new sub-compact Toyota will be based on the Mazda2, and the production will start around the summer of 2015 at a pace of 50,000 units per year and will be sold through Toyota dealerships.
Toyota is investing an appropriate portion of production equipment costs and development costs related to the Toyota vehicle and also an appropriate portion of costs related to the plant’s production-capacity increase.
Through the agreement, Toyota aims to strengthen its North American vehicle lineup, while Mazda aims to increase production efficiency and contribute to its profitability.
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