Maserati introduces MC Sport Line customization program at Bologna Motor Show

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Ferrari already has their One To One Personalisation Programme, which makes their vehicles even more exclusive. Now their sister brand Maserati has developed a special series of new options named “MC Sport Line”, which makes its worldwide debut at the Bologna Motor Show.

The GranTurismo S, the ultimate expression of Maserati performance on roads, was the model chosen to present to the public the first proposals of the “MC Sport Line” catalogue, which will be extended in the GranTurismo range and then cover the entire Maserati line-up during the course of 2009.

From early 2009, GranTurismo S customers will not only be able to enhance the sporty look of their vehicle’s exterior and interior - but even offer mechanical solutions.

Aerodynamics can be modified thanks to the addition of front and rear carbon-fiber spoilers, which benefit from track tests conducted on the GranTurismo MC Concept; the new aerodynamics not only optimizes the vertical load but gives the car a very distinctive appearance, as do the side skirts with central panel finished in matt black, adding a dynamic edge to the side view.

The sporty look of the exterior can be completed with the mirror housing and door handles, also made from carbon fiber. The same dark shade is reflected in the glossy black 20″ wheel rims that match the dark line of the exterior perfectly.

The carbon fiber door sill bearing the words “MC Sport Line” tells you that you are entering a different environment, in which carbon fiber characterizes the door panels, dashboard and central tunnel.

The steering wheel rim is also made from carbon fiber, as are the control stalks for the electro-actuated transmission and the body of the instrument panel, dashboard and door panels, featuring carbon molding. Looking at the central tunnel, carbon fiber dominates the entire section, acting as a backdrop to enhance the brilliance of the chrome. The “MC” pedal block complete with kickplate to the left is machined from a solid aluminium piece.

Under the “skin”, the suspension has been stiffened thanks to new, stiffer springs, shock absorbers and anti-roll bars; the new suspension set-up is synchronized with a specific Maserati Stability Program software, allowing the driver more freedom. The car is now 10 mm lower than the GranTurismo S, resulting in a performance on the road of the GranTurismo S that is absolutely uncompromising in terms of handling and driving enjoyment.

All the features listed are available either as part of the customization package, following the indications of Maserati designers; or individually, to cater for the personal tastes of each customer.

Source: Maserati