Ford Vista Roof sales are at a 48 percent 2012 year-to-date take-rate for Explorer, 56 percent for Edge and 32 percent for Flex. The UV-filtering capability of the panoramic glass roof is comparable to sunscreen lotion with a sun protection factor (SPF) of approximately 50, which exceeds the dermatologist-recommended sunscreen strength of at least SPF-15.
Scientific studies show increased exposure to sunshine or bright light – like that provided through a panoramic roof – is therapeutic because it regulates the body’s mood-regulating hormone and triggers Vitamin D.
In 2007 Ford was introduced panoramic Vista Roof’s to the CUV-SUV market by making it an option on the Edge. Since then Ford has added it to the Mustang, Flex and in 2011 to the Explorer, with sales continuing to grow. In its first year with a Vista Roof, the 2011 Explorer has already sold almost 25,000 vehicles equipped with the roof, and the Edge has increased sales 4 percent from 2010 and 16 percent since 2007.
“The Vista Roof is great because it’s like getting a convertible with added benefits,” said Amy Marentic, Ford Group Marketing Manager. “It is a unique feature that offers consumers open-air-like driving without the need for sunscreen.”
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