First commercial for the all-new 2011 Jeep Grand Cherokee (Video)

Posted on 12 June 2010. Tags: 2011 Jeep Grand Cherokee, Jeep Grand Cherokee

The all-new 2011 Jeep Grand Cherokee is a symbol of the new Chrysler Group and the first all-new vehicle to come during the alliance with Fiat SpA.

New Grand Cherokee is very important to Chrysler Group, this is the product that can and likely will bring Chrysler back. Here’s the first advertising spot for the Jeep Grand Cherokee that aired yesterday.

The new spot is the first phase of the marketing and advertising launch for the 2011 Jeep Grand Cherokee, which arrives in showrooms later this month. The second phase of the campaign will launch later this summer with more details on vehicle features and highlights.

“With this new campaign, the Jeep brand celebrates the best of American manufacturing and engineering,” said Mike Manley, President and CEO – Jeep Brand, Chrysler Group LLC. “The new Grand Cherokee marketing and advertising campaign has been carefully designed to communicate the Jeep brand’s commitment to American craftsmanship, the return of personal pride and dedication to producing a vehicle that is truly well-made and beautifully designed.”

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