Video: Chrysler introduces new “Coming Home” corporate campaign

This new corporate advertising campaign was designed to reach out to consumers as well as the company’s many suppliers and partners.

The new corporate campaign, “Coming Home,” was created in response to requests from Chrysler Group dealers and research conducted which found that consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a healthy product plan.

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Video: 2010 Chrysler 300C sedan in the nightlife

Chrysler 300C has been on the market for over five years and we don’t expect to see a replacement in the near future. As it is the only big sedan in Chrysler’s line-up it just can’t be pulled of the production line.

With rear-wheel drive, 5.7-liter V8 packing 360 hp it is not a bad pick, just looks little old. So if you can’t introduce a new product you can always try marketing the current one.

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Felipe Massa takes a trip to Maranello, meets new 458 Italia (Video)

Brazilian Formula One driver Felipe Massa is hopefully back soon after the accident earlier this year at the Hungarian Grand Prix where he got hit right to the helmet.

Last week Massa visited Maranello for the first time since the crash. He practiced on the stimulator for a little and then hit the Fiorano track in a privately-owned retired F2007.

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Dodge Ram to be rebranded

Fiat is developing a new brand strategy for Chrysler which includes closing down some brands and starting or refreshing others. For instance, the Dodge brand is going to be withdrawn from Europe. However, the Dodge Ram is going to turn into a full-fledged brand selling pickup trucks, vans and some SUVs as a marquee in its own right.

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Fiat’s ambitions for Chrysler

Now that Fiat has taken over Chrysler, it has ambitious plans for it. Chrysler brand CEO Peter Fong says that he sees the brand being “a notch above Lincoln, a notch above Cadillac.” Though it looks like a great idea it is difficult to visualize that Chrysler could ever complete with Cadillac.

Cadillac has more competitors to contend with anyway. As for Fiat, it is only if you dream big that you can achieve something bigger! Fiat has a lot on its plate right now with the Jeep and Dodge brands as well.

Source: Automotive News

Chrysler increases the scope of its product liability

After going through bankruptcy protection Chrysler had initially limited its product liability claims acceptance, but now it has broadened the scope. It has agreed to accept product related lawsuits and claims from consumers involved in accidents even with regard to cars manufactured by the earlier company.

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Chrysler sues parent Daimler

The Chrysler group is embroiled in a complicated law suit in bankruptcy court in order to get its former parent Daimler to continue shipping of engines and parts that it needs at the predetermined price for a particular quantity.

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Chrysler to continue making the PT Cruiser

The PT Cruiser was facing the axe when Chrysler was trying to downsize and stave off bankruptcy. When that did not happen, and Chrysler is still alive and kicking though as a new company Chrysler Group LLC, the auto maker has decided to continue production of this popular heritage style car for another year at least.

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What do Americans feel about Chrysler, Ford, GM?

Public opinion is a fickle thing, no doubt, but extremely important in the scheme of things particularly where marketing and branding is concerned. As such it is no surprise to know that Americans’ opinions about GM and Chrysler both having to ask for government help is not great. Opinions, after all, translate into buying and sales.

Rasmussen Reports telephone survey says that people have given the thumbs down to GM by giving it 56 percent unfavorable compared to 38 percent favorable and 21 percent very unfavorable compared to 9 percent very favorable. These figures, when compared to May figures, show that GM has gone down in public standing.

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Contents of Fiat-Chrysler partnership

Chrysler was finally taken over by Fiat after the US Supreme Court decided not to allow the case filed against its sale by the pension funds to be heard. This paved the way for the sale to go through. Chrysler also received the go-ahead to get rid of 25 percent of its dealers which was good news for the company.

Chrysler got what it wanted by signing the deal with Fiat and exiting bankruptcy proceedings within the 30-60 days window. This bodes well for the partnership. Cars like the Alfa 169, Dodge Charger ’11, Fiat 500, Jeep Panda, Dodge Journey, Chrysler mid sedan, Alfa Romeo GTX, Dodge Caliber, Jeep Compass and Jeep Patriot, Dodge Hornet, Alfa Romeo MiTo. Jeep Liberty and Alfa SUV-C will go into production and sale as scheduled from various plants.

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Fiat finally given go-ahead to take over Chrsyler

Couple of days ago it was uncertain whether the sale Of Chrysler to the Italians would be blocked, but it has finally been confirmed that takeover can proceed without any further delay.

After all the dust has settled Fiat emerged a winner and owner of Chrysler. The US Supreme Court refused to stay the order at the behest of Chrysler’s creditors and Fiat’s Sergio Marchionne will head the Chrysler group.

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Chrysler sale to Fiat being challenged

There is confusion regarding the Chrysler sale as three Indiana state pension and construction funds have asked the Supreme Court to halt the deal pending the review by the high court. The Solicitor General said that such stays are only issued under extraordinary circumstances and Supreme Court intervention was not warranted in this case.

In fact government officials have asked the court to give the go-ahead for the sale of Chrysler’s assets to Fiat. The funds have been joined by lawyers representing consumer groups and individuals with product-related lawsuits.

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Will Fiat takeover of Chrysler help US customers?

Though Fiat is going to take over Chrysler with only 20 percent stake in the company, it is Fiat Group CEO Sergio Marchionne who will become the chief executive of Chrysler after the U.S. automaker emerges from bankruptcy. Its proceeding will take one or two months.  Fiat is not taking on any Chrysler’s debts either.

As a result 20 of Chrysler’s creditors have gone to bankruptcy course to block bankruptcy proceedings because they say they are going to lose their rights thanks to the proceedings. Chrysler is still hoping that its alliance with Fiat will make the US treasury department see that it is on a stronger wicket and lend it money. Loe edasi »

Chrysler announces strategic alliance with Fiat, files for Chapter 11 bankruptcy

Chrysler announced today that it is heading into Chapter 11 bankruptcy proceedings. They also announced that together with Fiat Group they have agreed on terms to form a new company.

Basically Chapter 11 proceedings will make this new company possible.

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Daimler will give up its 19.9% stake in Chrysler

Yesterday Chrysler and Daimler finally agreed on that Daimler will let go of its remaining 19.9 percent stake in Chrysler and will also write off a $1.5 billion loan that it gave Chrysler in 2007.

That $1.5 billion loan was already written off in Daimler’s 2008 financial statement so Chrysler has been pretty much worthless to Daimler for a while.

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