Despite the fact that Audi withdraws from American Le Mans series due to the bad economy, they still have money for Super Bowl. Last year was first for Audi to show their commercial during the Super Bowl. It was a constant hit.
“The Godfather” inspired ad increased traffic to Audi’s web site almost 200% and Audi R8 became the top search term on Google right after the commercial appeared to the public.
What will Audi do this year? No idea, but our best guess is the Beckers Family.
If you can’t remember their Godfather inspired commercial, then here is a refresher:
Full press release below:
Audi to Advertise During Super Bowl XLIII Broadcast
* 60-second spot to air in the first quarter of the game
* Last year’s ad drove record traffic to Audi’s website
* Audi’s market share has increased over two percentage points in just 12 months
HERNDON, Va., Dec 10, 2008 – After tremendous consumer and critical reaction to its “The Godfather”-inspired ad in Super Bowl XLII, Audi of America today announced it has purchased a 60-second slot to advertise in the first quarter of Super Bowl XLIII.
Last year’s Super Bowl ad was the first in nearly 20 years for the company. The spot’s unique creative elements scored big points with viewers. According to Collective Intellect and Nielsen Buzz Metrics, Audi was the number two Super Bowl advertiser in total buzz after the game. In the months following the game, traffic to HYPERLINK “http://www.audiusa.com” www.audiusa.com increased almost 200% and the Audi R8 became the top search term on Google immediately following the ad’s airing.
“Last year’s Super Bowl ad put old luxury on notice that Audi was setting the new standard in the American luxury market,” said Scott Keogh, chief marketing officer, Audi of America. “With this spot, we plan to build on the success we’ve enjoyed in 2008 to make 2009 a year of progress and market momentum for the Audi brand.”
Audi experienced a record year for sales in 2007. In 2008, despite the worst sales climate in nearly 25 years, Audi has increased market share against other imported luxury brands to 8.6%, up from 6.2% just 12 months ago.
Audi’s advertising agency, San Francisco-based Venables Bell & Partners, created the ad.
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