2011 Peugeot 408 sedan unveiled in Beijing

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Peugeot has been present on the Chinese market for 5 years only, las year they sold over 410 000 vehicles in this growing market. This corresponds to a 44% sales increase compared with its 2008 performance.

Yesterday this French automaker presented a new 408 to around 300 Chinese journalists and more than 700 network representatives in Beijing.

This new notchback tailored for the Chinese market will serve to reinforce Dong Feng Peugeot’s product offer on the M1 segment that accounts for over 45 % of the total market. With the help of new DF 408 Peugeot hopes to increase its sales volumes by over 30% in 2010, compared with 2009, and thereby to grow at twice the forecast pace of the market.

The 408 name follows the Lion Marque’s traditional naming logic. The figure 4 refers to the size of the car (4.68 m) and its positioning in the medium-luxury family saloon segment. The 0 in the middle signifies that it belongs to the Peugeot Marque, while the 8 expresses the vehicle generation.

The Dong Feng Peugeot 408 is the fruit of work by the joint venture set up between PSA Peugeot Citroën and the Chinese group DFM. It is positioned to become one of the market’s benchmark vehicles with a full-year sales target of 100,000 units